Custom voter and audience modeling
Off-the-shelf models answer someone else's question. Ours answer yours. We build predictive models around your data, your audience, and your goals, so you can target smarter, spend less, and act with confidence.
Built for your problem, not the average problem
Generic scores and syndicated models are built to be good enough for everyone, which means they're rarely great for anyone. We build models from the ground up around your specific objective, trained on the data that actually matters to your outcome. The result: sharper targeting, fewer wasted contacts, and predictions you can explain to stakeholders.
What we model
- Audience and universe modeling: who to reach, ranked by likelihood to act
- Propensity and persuasion scores: who's with you, who's winnable, and who's not worth the spend
- Turnout and conversion modeling: who will show up, respond, or buy
- Custom segmentation: audiences defined by your strategy, not off-the-shelf categories
- Lookalike and expansion modeling: find more of your best audience
How it works
Define the objective
We start with the decision the model needs to support, not the data we happen to have.
Assemble and clean
Your files, our data, and third-party sources, matched and validated.
Build and validate
We train, test, and hold-out validate every model before it touches your program.
Deliver and retrain
Scores in a format your team and vendors can use, refreshed as conditions change.
Other services
Polling & Survey Research
Accurate horse-race, issue, and message-testing polls by text, phone, and online, delivered fast.
Learn more →Public Relations
PR strategy built on data and delivered through real media relationships.
Learn more →Strategic Consulting
Campaign strategy, messaging, and voter contact plans grounded in what the data says.
Learn more →