M3 Strategies Insightshttps://mthreestrategies.com/insightsArticles on political polling, voter targeting, and campaign strategy from the team at M3 Strategies.The Perils of Over-Microtargeting in Modern Campaignshttps://mthreestrategies.com/insights/perils-of-over-microtargetinghttps://mthreestrategies.com/insights/perils-of-over-microtargetingThu, 12 Jun 2025 00:00:00 GMTMicrotargeting is powerful, but taken too far it muddles your message, alienates swing voters, and slows your campaign down. Here's why.Swing Voters or Low-Propensity Voters? How Campaigns Decide Where to Focushttps://mthreestrategies.com/insights/swing-voters-vs-low-propensity-votershttps://mthreestrategies.com/insights/swing-voters-vs-low-propensity-votersSun, 18 May 2025 00:00:00 GMTShould your campaign persuade undecided voters or turn out sporadic supporters? How district dynamics, cycle type, and modeling decide where to focus.The Challenge of Measuring What Matters and What Moveshttps://mthreestrategies.com/insights/measuring-what-mattershttps://mthreestrategies.com/insights/measuring-what-mattersMon, 28 Apr 2025 00:00:00 GMTWhat voters say matters isn't always what makes them act. How polling, voter contact, and digital data together reveal what really motivates voters.5 Common Polling Mistakes (and How to Avoid Them)https://mthreestrategies.com/insights/5-common-polling-mistakeshttps://mthreestrategies.com/insights/5-common-polling-mistakesSat, 05 Apr 2025 00:00:00 GMTBiased questions, weak samples, and misread margins of error can sink a campaign. Here are five common polling mistakes and how to avoid them.