Insights
Lessons on polling, targeting, and strategy from the campaigns we work on.
The Perils of Over-Microtargeting in Modern Campaigns
Microtargeting is powerful, but taken too far it muddles your message, alienates swing voters, and slows your campaign down. Here's why.
Read →Swing Voters or Low-Propensity Voters? How Campaigns Decide Where to Focus
Should your campaign persuade undecided voters or turn out sporadic supporters? How district dynamics, cycle type, and modeling decide where to focus.
Read →The Challenge of Measuring What Matters and What Moves
What voters say matters isn't always what makes them act. How polling, voter contact, and digital data together reveal what really motivates voters.
Read →5 Common Polling Mistakes (and How to Avoid Them)
Biased questions, weak samples, and misread margins of error can sink a campaign. Here are five common polling mistakes and how to avoid them.
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